going dark
for planet earth

description

Going dark for planet is a campagne for ING. The main focus was to engage people to participate and fight climate change. Since climate change is a big topic, I decided to focus on energy waste and light pollution. To help with that, I created a physical gadget that in combination with the campaign was aimed at bringing awareness and encouraging change. All this in the form of a social media challenge.

Because light was the returning topic, I decided to incorporate that in my visual style.